The Southeast is the Southern key economic region, having a strategic position and a particularly important role in the country's socio-economic development, where favorable factors for the development of various industries converge, including financial services. In recent years, the financial services industry in the Southeast has contributed to promoting the economic growth of each locality in the region, as well as the whole region. However, the potential for economic development in general and financial services in particular in the Southeast has not been exploited and promoted effectively. The article outlines the basic contents of financial services, the development trend of financial services in the world, the major orientations for the development of financial services in Vietnam. Besides, the article also assesses and identifies advantages and bottlenecks in the development of financial services in the Southeast; thereby, proposing some recommendations to develop the financial services industry in the Southeast for the period to 2030, with a vision to 2045.

Keywords: Financial services, the Southeast, the Southern key economic region.

(Source: Vietnam Journal of Economics and Finance, No.4 August 2022)